3.0 PMAX, Shopping & Search included

Learn the Google Ads tactics that generated $80M+ in eCom sales.

The eCom PPC Academy is the #1 Google Ads training course built specifically for eCommerce brands. Whether you drop ship gadgets or run an 8-figure fashion brand, this is where you learn the tactics and strategies to outperform your competitors on Google.


4.7/5 from over 450 students
Shopify and Google Ads dashboards showing $572K in monthly sales and $300K conversion value in 30 days
$300Kconv. value in 30 days
$80M+eCom sales generated
$25M+Google Ads spend managed
44in-depth lessons
450+students enrolled
Trustpilot Google Partner Clutch Top PPC Company eCommerce Germany

Some of the brands Marco has scaled on Google

  • Adrialenti
  • The Gasper
  • Kineon
  • The Tea Spot
  • Nala Luna
  • Robust
  • Dogslife
  • Novaalab
  • Luoma Living
  • Iceclique
  • WYE
  • Dear Frances

Immediate access

Log in and start the first lesson minutes after signing up.

Always up to date

PMAX, cutting-edge Shopping strategies and more. When a new trend lands, the course gets updated.

30-day money back

No questions asked. Not happy for whatever reason? Let us know and we refund you right away.

100% actionable

The training has one goal, which is to make you more money. Every lesson is focused on performance and results.

Why this course

A new era of eCom Google Ads.

This is the #1 resource for eCommerce brands and the consultants or agencies working with them who want to scale Google Ads profitably.

  • 100% eCommerce focus. No lead gen, no local services, only what moves product sales.
  • Real-life learnings from $25M+ in ad spend instead of textbook theory.
  • Updated from actual case studies and strategies proven in live client accounts.
Join Now30-day money back guarantee
Shopify overview dashboard showing $10.8M in total sales next to Google Ads results
Curriculum

7 modules, from fundamentals to scaling.

Start from scratch or jump straight to the campaign type you need. Tap a module to see what it covers.

44 lessons11+ hours of videoTemplates & checklists
1

Overall Google Ads Strategies

14 lessons · over 3.5 hours

Goal: Understand Google Ads at a fundamental level. Which campaign types work best in which cases? What is the best structure for YOUR account size? How do you do negative keyword research? This and much more is covered in Module 1.

Comparison of two Google Ads account structures and their results
2

Google Search Domination

10 lessons · over 2.5 hours

Goal: Write the most effective sales copy for Search Ads, learn proper keyword research, how to spy on competitors, my #1 strategy for Dynamic Search Ads, how to A/B test for maximum performance and much more.

Search ad copy framework from Module 2
3

Google Shopping Mastery

9 lessons · over 2.5 hours

Goal: Bust the myth that "Shopping Ads aren't scalable". Learn how to fully optimize a product feed, structure your products for maximum profit and run Shopping Ads based on your store size and products, plus much more.

Google Shopping product structure from Module 3
4

Next-Level PMAX Scaling

3 in-depth sections · over 75 minutes

Goal: Demystify PMAX and get a clear game plan to scale it. Learn how to analyze PMAX performance, how to deal with audiences, how to craft sales-boosting assets and much more.

Performance Max campaign view from Module 4
5

Display, Discovery & YouTube

3 in-depth sections · over 60 minutes

Goal: Gain extra scale in the underutilized push networks. Learn how to craft conversion-driven YouTube campaigns, what to look for in image assets and much more.

Display and YouTube asset scoring from Module 5
6

Store Optimization Bootcamp

2 lessons · over 40 minutes

Goal: Get even more out of your ad performance with a fully conversion-optimized store and product page, and avoid the mistakes many store owners make on a daily basis.

Product page conversion audit from Module 6
7

Google Analytics Deep Dive

2 lessons · over 25 minutes

Goal: Use Google Analytics to make data-driven decisions. Which cohort of people performs best? Where do you have to improve? How do you read reports and make money from your own data? Find out in Module 7.

Google Analytics multi-channel conversion report from Module 7
What's included

Everything you need to make profitable sales with Google Ads.

The tools, knowledge and strategies, packaged so you can apply them to your own account right away.

Course lesson inside the eCom PPC Academy member area

Self-study course

44 in-depth lessons, all tailored towards making you a Google Ads pro (and making more money in the process).

Students in the eCom PPC Academy community

Community section

Comment below each video with questions or feedback. Marco replies to most of them personally.

Google Ads templates and checklists

Frameworks & templates

Keyword lists, optimization routines and more. Plug-and-play templates for your eCommerce Google Ads success.

Pricing

Choose your package.

Take the full course on your own, or go VIP for personal 1 on 1 consulting that takes your ads to an entirely new level.

Full Package

The full version of The eCom PPC Academy.

$497one-time
Buy Training Now30-day money back
  • Immediate access to all videos
  • All checklists and templates
  • Basic e-mail support
  • ALL future campaign updates
  • 30-day no questions asked money back guarantee
Most hands-on

VIP Package

The course plus ongoing 1 on 1 guidance, calls and more. For those who want to go the extra mile.

$4,997$3,997payment plan available
Buy VIP Package NowPayment plan available
  • All benefits of the Full PackageThe full training is included in the VIP Package as well, of course.
  • 6 months of personal Slack supportAsk questions anytime and have Marco as your "overseeing" partner, sharing insights from $1M in monthly ad spend.
  • Advanced, one-time Google Ads auditA detailed audit with tailored, actionable next steps to maximize sales + ROAS.
  • 4 x 60-minute 1 on 1 sessionsSlack covers most essentials, and in 4 individual meetings Marco helps you implement tactics directly or tackle advanced topics.
30-DAY
MONEY
BACK

Zero risk. If the training isn't for you, email marco@cartlift.co within 30 days and Marco issues your refund personally. No questions asked.

Student & client voices

You're in good company.

Hundreds of students, hundreds of clients, hundreds of audits and 17,500 YouTube subscribers.

Marco is a class act! He's humble, friendly and a true expert at Google ads. It's clear from working with and knowing Marco that he genuinely cares about his clients and wants them to succeed.

If you're considering if you should talk to Marco, well then you should!

Michael GardinerDFY Meetings

Absolutely great course. Goes into all aspects of google ads that you can actually implement right away. He is also a really humble guy that is easy to reach out to and will actually take time to get back to you.

TTomeCommerce Store Owner

Marco has helped me boost the Google Ads sales of my international smartphone accessory brand. He really understands customer journeys and is a super sympathic guy!

Ümit ÖztasFounder, Bemfey

Every tip Marco shared for my Google Ads has been BOMB. He is an absolute beast when it comes to Google Ads, highly recommended!

Alexis GarciaeCommerce & Drop Shipping Store Owner

Marco has been a pleasure to work with. I was hesitant to spend the money at first but after working with Marco it was worth every penny.

His knowledge of adwords is second to none. He's very thorough with his training and breaks everything down until it clicks.

Anthony IdieCommerce Store Owner

Marco's a great mentor who coached me for achieving big revenue numbers with my e-commerce business.

Lars HauwertNancy Homestore

Hello there. Glad that i did it. I just started the course and i must say the quality its outstanding. I can't wait to use the info into my accounts :D you do a great job, sir.

MEMoises EmanueleCommerce Entrepreneur

Marco is the man when it comes to google ads, his expertise pays for itself.

Jake AlexanderCasual eCommerce

Learn & Grow. Listen to Marco. Marco has helped me grow our business using Google Ads.

Ryan & Zac HansenIronSuppors

Hi Marco how are you? Hope your week is off to a nice start. Am part way through the course and some really helpful and easy content thus far. Hopefully get through some more this week and start putting into action!

SBSteve BowneCommerce Entrepreneur
Marco Rodriguez, founder of cartlift and instructor of The eCom PPC Academy
Marco RodriguezGoogle Partner · Since 2015
Your instructor

Marco Rodriguez

Course Instructor, Founder @ cartlift.co

Google Ads agencycartlift
  • Running Google Ads & eCommerce projects since 2015
  • $25M+ in Google Ads spend for eCommerce
  • 150+ client accounts managed actively, 400+ clients consulted, hundreds of account audits conducted
  • Worked with internationally recognized 8-figure brands and drop shippers alike
  • 17,500 YouTube subscribers
Learn from Marco30-day money back guarantee
FAQ

Questions, answered.

Do I need prior Google Ads skills?

No. We start from scratch, then pick up the pace and turn you into a "Google Ads for eCommerce" pro.

Do you cover Performance Max?

Absolutely. PMAX quickly became an important campaign type. I've spent over $2,000,000 on PMAX combined and there's a full section on optimizing and scaling PMAX campaigns in the course.

Why should I listen to you in the first place?

Good question, haha! So far I've spent around $25,000,000+ on Google Ads and counting (quickly).

I've helped scale multiple stores to 7 and even 8 figures in revenue, I'm a Google Certified Partner (meeting their ROAS + education guidelines) and I've been doing eCommerce & Google Ads since 2015 :-)

What budget is necessary to follow the course?

That highly depends on your niche and competition. You can follow many principles with as little as $20-30 a day. The strategies and methods in this course are tailored to tiny drop shipping startups and 7-figure eCom brands alike.

Do you help me personally?

In the default Full Package I can only provide very basic email support and comment below individual lessons.

The VIP Package comes with full-scale 1 on 1 support, coaching, Slack, Zoom calls and more, though.

Is this Shopping-only?

Nope. Many brands leave millions on the table by only doing a basic Shopping setup and calling it a day.

Shopping plays a major role in this training, but we dive into every Google Ads campaign type and I'll show you how to be successful (= make sales) with each.

I'm spending $5,000 a day on Google already. Still for me?

Absolutely! In fact, some of my largest clients spend 6 figures per month. The strategies and tactics in this training have been battle-tested with brands making $1,500,000 per month and more from Google Ads alone.

How does the guarantee work?

Simple: 30 days, no questions asked. Send an email to marco@cartlift.co and I'll issue a refund personally. That's it.

Ready when you are

Don't waste a single additional ad dollar.

Expensive guesswork, unscalable campaigns and low ROAS belong in the past. Join The eCom PPC Academy now and watch your Google Ads profits grow.


4.7/5 from over 450 students